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We’ll also be posting resources to our blog and social media with tips communicating with your audience during this time – and even some behind-the-scenes glimpses of the Benchmark team. With thousands of Benchmark customers relying on our platform to stay connected to their customer base, we are working hard every day to make sure the system is fully operational and running smoothly.
#Add multiple delivery dates for benchmark email full#
This means you will continue to receive full accessibility to the Benchmark Email platform, along with the same level of service and support you have come to expect from our Customer Success team. All of our employees are equipped to work virtually, using tools like Slack, Zoom and softphone technology. These steps include:įlexibility to work remotely has always been a virtue of our company, and we are actively following guidelines from the Centers for Disease Control (CDC) and World Health Organization (WHO) to slow the spread of COVID-19 through social distancing. There is no one untouched by something of this magnitude.ĭuring this time of uncertainty surrounding COVID-19, I wanted to reach out to let you know that we are doing everything possible to keep our employees and community safe, and ensuring we continue to deliver our services uninterrupted to you and your business. Our thoughts and prayers go out to those families who have been impacted by the virus, the nurses, physicians and hospital staff working around the clock to provide care, and businesses around the globe that have been financially impacted. This is a challenging time for everyone around the globe. Leveraging click-through rate data and taking advantage of Benchmark’s Google Analytics integration will give you data that truly moves the needle and gets you closer to the sale. We may not see the complete impact on open data right away as iOS users migrate to the new OS and opt into Mail Privacy Protection, but email marketers will be better served by focusing on the metrics that matter the most. It’s been a month since iOS 15 launched – and email marketing is here to stay.
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Anywhere you’re leveraging open data – whether in email reports, A/B subject line tests or Automation Pro – we’re providing reminders that open data should be leveraged as a soft indicator of performance, and may be more or less accurate depending on the email clients that are most popular among your subscribers. It’s also a great time to leverage Google Analytics tracking in your email campaigns if you aren’t already.įinally, we’ve made in-app updates to more accurately represent open data in the post-iOS 15 email marketing landscape. We also provided follow-up resources around the impacts of iOS 15, encouraging our users to give value-added metrics like Click-Through-Rate, the spotlight.
#Add multiple delivery dates for benchmark email how to#
Prior to the release of iOS 15, we published an article explaining how to prepare for the impact of iOS 15. Here at Benchmark Email, we’ve been working hard to inform our clients about the impact of MPP and iOS 15 on the industry and our product. Subsequently, unopen metrics will also be less accurate.
Therefore, open metrics across all email platforms will be inflated and can not be relied on the way they were in the past as a way to know an end-user has viewed an email. With MPP, the action we count in our reports as an “open” happens for all mail that is accepted by Apple Mail servers (ie. However, this doesn’t affect other email apps used on Apple devices like the Gmail app on an iPhone.” With MPP, the action that has historically taken place when an email is opened by the end-user, will happen earlier in the email workflow and on Apple Mail servers.Īccording to Litmus, “MPP affects any email opened from the Apple Mail app on any device-no matter which email service is used such as Gmail or a work account.
And it prevents senders from seeing if and when you’ve opened their email.”Īs part of their effort to protect end-user privacy, Apple has fundamentally changed the way mail is handled at the server level for all Apple Mail users. As Apple puts it, “Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. With all of the buzz around iOS 15 across the email marketing industry, we felt it would be helpful to provide a synopsis of changes that have taken place, what it means to our product and what our response has been to date.Īs part of their iOS 15 release earlier this month, Apple introduced a feature that is disrupting the email marketing industry – Mail Privacy Protection (MPP).
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